Ideas as Big as Texas
SECCA 2026 • June 22–24
The University of Texas at Austin
UT Austin is proud to host SECCA 2026, and we’re excited to welcome our SEC colleagues to the Forty Acres. Set in the heart of Austin, this year’s conference brings together big ideas, practical insights and the collaborative spirit that defines SECCA.
Of course, you can expect a little Longhorn hospitality along the way!
As we shape this year’s program, we’re focused on creating an experience that reflects the depth, creativity and complexity of communications work that we do across the SEC.
Where Creativity
Meets Culture
Known as the Live Music Capital of the World, Austin is home to innovation, culture and that iconic “Keep It Weird” character. From slow-smoked BBQ and world-class food to art, parks and the Congress Avenue Bridge bats, there’s plenty to explore — both on and off the conference agenda.
We’re planning a conference experience that showcases Austin’s energy while leaving space for you to explore the city on your own.
Conference Essentials
Explore what’s ahead, plan your visit and secure your spot.
Conference Agenda
Preview the conference schedule, including leadership programming, sessions and special events.
Travel & Accommodations
Find details on lodging, transportation and getting around campus and Austin.
Registration
Join communications professionals from across the SEC for SECCA 2026 at The University of Texas at Austin.
About SECCA
Founded in a spirit of collaboration, the SEC Communicators Association connects marketing and communications professionals across the Southeastern Conference. The annual conference creates space for candid conversation, creative problem-solving and shared learning that strengthens both our individual institutions and the collective voice of the SEC.
Each year’s event blends strategic sessions with hands-on workshops and plenty of informal networking — the kind of conversations that make SECCA as energizing as it is educational.
• June 22–24, 2026 • Live Music • BBQ • Tech • Bats • Capitol • Tacos
• June 22–24, 2026 • Live Music • BBQ • Tech • Bats • Capitol • Tacos
Thank You to Our Sponsors!
Happy Hour Sponsor:
GRPR
Swag Bag Sponsors:
Branded Bills
Bulleit Bourbon
Humann
Siete Foods
Tito’s Handmade Vodka
Register for SECCA 2026
Big ideas. Real conversations.
Join us in Austin for three days of learning and connection.